Revenue. Distribution. Direct.
ROC helps owners, general managers and investors strengthen revenue, distribution, OTA visibility, direct bookings and forecasting — through commercially disciplined hospitality strategy.
+16%
RevPAR — Avg. Uplift
60%
Direct — Share Achieved
−22%
OTA — Dependency Reduced
Selected Hospitality Brands
Supporting luxury hospitality brands through revenue management, distribution strategy, commercial leadership and digital collaboration.
Luxury & Lifestyle Hotel Portfolio
Independent hotels, lifestyle brands & boutique resorts
UK • Thailand • Bali
Commercial experience across selected international hospitality markets
15+ Years Commercial Expertise
Revenue management, distribution & digital strategy leadership
Selected Hotel Portfolio
Independent luxury, lifestyle and boutique hospitality brands.
Trusted by Luxury Hotels Worldwide
Platforms & partners we work with daily
Brand references represent professional hospitality experience and industry exposure.
Commercial Partner
ROC is a revenue management and distribution consultancy built for independent, boutique and luxury hotels. We work directly with ownership and senior leadership to strengthen commercial performance — pricing, distribution, direct demand and forecasting.
We sit on your side of the table. Measured by RevPAR, ADR, channel mix and forecast accuracy — not hours billed.
Revenue · Distribution · Direct
Three disciplines, run as one commercial function
Owner & Investor Advisory
Senior commercial intelligence for hotel ownership
Owner-grade outcomes.
Senior commercial leadership experience inside hotels — not theory, not agency.
Pricing, OTA strategy and brand.com performance run as a single commercial function.
Demand grown through mix and channel shift — not discounting.
RevPAR, ADR, channel cost and forecast accuracy reported the way ownership reads a P&L.
Measured by your commercial outcomes, not billable hours or preferred-channel volume.
Every engagement handled at director level under NDA. Selective by design.
run as one.
Pricing, segmentation, pickup discipline and rate strategy across rooms and seasons.
Channel mix, parity governance and connectivity architecture.
Booking.com, Expedia, Agoda and Trip.com — content, ranking and commercial activation.
Brand.com conversion, metasearch and performance media calibrated for margin.
Rolling forecasts, owner-grade reporting and pickup analysis ownership can trust.
Board-level commercial input for hotel owners, asset managers and investment groups.
Market intelligence, competitor benchmarking and demand analytics across key hospitality markets.
Systems, pricing architecture and Day-One distribution for new and re-launching hotels.
The frictions ownership teams inherit — rarely dramatic, almost always solvable.
01
Overdependence on third-party channels
02
Underperforming direct demand
03
Rate parity drift
04
Limited OTA visibility
05
Inconsistent forecast accuracy
06
ADR dilution over time
07
Underused metasearch potential
08
Absent distribution strategy
Identified early. Fixed quietly. Compounded consistently.
01OTA & Distribution
Distribution mix engineered for visibility on the platforms that matter — without surrendering margin or brand control.
02Direct Booking & Digital
Shift the right share of business to brand.com — conversion-grade websites, metasearch and loyalty mechanics designed for luxury guests.
Inside The Commercial Process
Our process brings commercial discipline and market intelligence together — so you have clarity, alignment, and a plan built for performance.
Senior commercial leadership working in partnership with a shared focus on your business outcomes.
01
A forensic read of revenue, distribution, direct demand and forecasting — surfaced as a board-ready diagnostic.
02
A twelve-month commercial plan shaped around your market — pricing, channel mix, demand generation and ownership goals.
03
Hands-on partnership alongside your commercial team. Pricing, distribution, metasearch and direct channel — executed with precision.
04
Monthly commercial reviews against agreed KPIs, with quarterly board-ready reporting for ownership.
Inside the Commercial Process
Most of the work isn't dramatic. It's the disciplined rhythm of pricing reviews, OTA optimisation, pickup analysis and forecast updates — repeated every week and every month, against a clear commercial plan.
Rate strategy reviewed against demand, pace and comp-set pricing across all key dates and segments.
Content scoring, promo positioning, visibility levers and parity checks across Booking.com, Expedia, Agoda and Trip.com.
Rolling forecast and daily pickup trends benchmarked against on-the-books, pace and prior year — not gut feel.
Owner-grade commercial report: RevPAR, ADR, mix, channel cost, forecast accuracy and next-period actions.
Systems Expertise
Revenue management, PMS, CRS, intelligence, OTA and metasearch — configured, integrated and operated as one.
Revenue Management Systems
PMS & CRS
Distribution & Intelligence
OTA & Metasearch
All trademarks and logos referenced are the property of their respective owners and are used for identification purposes only.
OTA & Distribution
Many hotels lose revenue through incomplete OTA presence, broken connectivity or parity drift — weak rankings, missing source markets, undisciplined contracting.
ROC engineers OTA visibility, channel mix and distribution architecture for owner economics — from pre-opening setup to full distribution recovery.
01
End-to-end setup across Booking.com, Expedia, Agoda and Trip.com — content, rate architecture, visibility and commercial activation.
02
Asia-Pacific channel optimisation tailored to source-market demand and regional booking behaviour.
03
Google Hotels, Trivago and performance media tuned for qualified direct demand at lower acquisition cost.
04
Clean two-way integration — inventory, rates and restrictions, without parity leakage.
05
Rate architecture, LOS controls and inventory allocation engineered for yield.
06
Promotion design and targeted campaigns calibrated to drive demand without eroding rate integrity.
07
Content scoring, conversion levers and merchandising tuned to lift rank where it moves revenue.
08
Room mapping, rate parity and contracting reviewed against owner economics — not OTA convenience.
09
Investor-grade dashboards, pickup analysis and forecasting built for owners and asset managers.
Built on discipline. Measured by results.
Architecture, not guesswork. Visibility, not vanity.
Operations & F&B
Commercial strategy aligned with operational discipline — service standards, F&B performance and a culture of commercial awareness across every department.
Stronger margins, sharper guest experience and a hotel that performs as one commercial function — not a stack of disconnected outlets.
01
Outlet positioning, menu engineering and pricing architecture that lift contribution margin without diluting concept.
02
Service flow, labour productivity and cost discipline aligned to commercial outcomes.
03
Operational playbooks that protect luxury standards while keeping execution consistent across shifts.
04
Front-of-house and reservations teams trained to convert, upsell and protect rate.
05
Covers, average spend, beverage attach and seat yield — engineered the way we engineer RevPAR.
06
Service moments mapped to revenue impact — hospitality that pays back in retention and ADR.
Operations. Discipline. Results.
Stronger performance is built in the details.
How We Engage
Each engagement is sized to the property, the moment and the owner's ambition — never one-size-fits-all.
01
Ongoing senior-level partnership across pricing, forecasting, distribution and direct-channel growth. Monthly cadence, quarterly board reporting.
Best fit
Owners seeking continuity
02
OTA strategy, parity governance, connectivity architecture and metasearch performance — engineered to shift mix toward profitable channels.
Best fit
Hotels with channel imbalance
03
A 4–6 week forensic review of commercial performance, surfaced as a board-ready diagnostic with prioritised 12-month roadmap.
Best fit
New ownership or asset review
04
Embedded senior revenue leadership on a fractional basis — CRO seniority without full-time cost structure.
Best fit
Independents and small portfolios
Selected Results
Selected results from recent engagements. Detailed case studies available under NDA.
MPI down more than 20 points. Direct channel healthy, but weak OTA visibility and limited international reach were capping demand.
Re-engineered pricing and OTA exposure to restore market competitiveness — protecting ADR integrity and the direct channel ownership had worked hard to build.
60%
Direct Share
1.4x
Conversion
−18%
Acquisition Cost
4-Month
RevPAR Recovery
Results achieved within a focused 4-month optimisation programme.
Strong weekday corporate base, but weekend leisure was leaving money on the table and OTA performance lagged the comp set.
Repositioned pricing against real market demand and rebuilt OTA visibility to win weekend share back — without resetting ADR.
14%
RevPAR Growth
11%
ADR Growth
3.2x
Meta ROAS
+22%
Weekend Revenue
Results achieved within 6 months of engagement commencement.
Nearly 80% of revenue through third-party channels. Brand.com was barely converting, and ADR was slipping in shoulder season.
Rebuilt rate strategy around length-of-stay and segment, introduced a defensible direct-channel offer architecture, and re-engineered metasearch bidding around contribution margin.
Revenue Strategy
Dynamic pricing, forecasting & demand optimisation
Distribution Optimisation
OTA management, channel mix & rate parity
Direct Booking Strategy
Website optimisation, booking engine & exclusive offers
Digital Marketing
Metasearch, sponsored campaigns & online visibility
A fully integrated commercial strategy combining revenue management, distribution and digital marketing to maximise hotel profitability.
Strategy. Execution. Results.·Built for ownership.
Our DNA & Approach
ROC works directly with hotel owners, asset managers and investment groups who want a clearer view on commercial performance — and a partner behind pricing, mix, channel cost and financial accuracy.
Pricing governance, distribution audit and margin-fix reporting — delivered in the language ownership actually uses: net profit, cashflow and long-term asset value.
Owner-ready reporting on revenue, flow-through, margin performance and true hotel contribution.
Forward-looking revenue and expense forecasts that land up to 12 months out.
Protecting and enhancing hotel position through true GOP discipline and lifecycle focus.
GOP-led commercial decisions — focused on profit conversion, not top-line vanity.
Channel cost, parity and contracting reviewed against owner economics.
Measured by owner P&L — not by hotel EBITDA — to create real, lasting performance.
Advisory for Owners
We run commercial meetings that translate data into decisions. Clear accountability. Real answers. No noise.
Quarterly board reviews, monthly commercial reporting and ad-hoc deep dives — covering only the topics that move value.
We challenge assumptions, pressure-test forecasts and ensure the commercial plan protects both cashflow and asset value.
Founder
Stuart Bailey spent his career leading hospitality operations, holding senior leadership and Managing Director roles across restaurants, lifestyle venues, and hospitality businesses in the UK and Thailand.
With extensive experience in Food & Beverage operations, operational training, guest experience, and people management, Stuart understands that strong commercial performance is built on operational excellence, service consistency, and well-led teams.
His operational background supports a wider commercial strategy approach — aligning guest experience, operational delivery, and revenue performance to help hospitality businesses grow sustainably and profitably.
Operating Background
Stuart Bailey
Founder & Hospitality Operations Director
ROC Revenue Consultancy
United Kingdom · Thailand
Owners & GM Feedback
“The forecast finally tells the truth. Pricing decisions are made on numbers, not instinct.”
Managing Director
Independent Collection — London
“Direct bookings up, OTA cost down, ADR protected. No drama.”
General Manager
Boutique Resort — Bali
“Senior, discreet, accountable for the numbers. We've extended their engagement twice.”
VP Commercial
Asia Pacific Hotel Group
Trusted by hotel owners and operators across the UK and Asia to solve commercial challenges, protect margins and drive performance.
Frequently Asked
Still have questions? We're happy to help.
Get In TouchROC Confidential Consultation
A discreet, no-obligation discussion with ROC. Response within 24 business hours.
